Driving sector-leading ambition into action
Global data company
This organisation was battling declining revenues in the fast changing automotive industry despite having good products and market share. The leadership team lacked a single holistic picture of industry changes and where best to play. This lack of strategic focus and shared market understanding led to an inability to exploit significant revenue generating opportunities.
Mandarin led a 6-month project working collaboratively across the business, helping to immerse and educate an organisation-wide team on the changing needs and dynamics of the automotive and mobility sectors and how these will potentially evolve in the future. Involved gathering insights from a broad range of external stakeholders - including Global CEO's, Pioneering Founders, Company Executives, Journalists, Trade Bodies, Investors and of course, consumers and staff and bringing this to life through innovative workshop design and facilitation.
The team's 2025 ambition, strategy and a set of compelling propositions were defined - some of which were 'reframed' or 'reenergised; some were brand new. Several were already in action by the end of the project. Investment of £100m was injected into the programme and a new Joint Venture developed.
Dormant partnerships were reignited. Mandarin has also been involved in other initiatives including designing and developing strategy sessions for senior leadership and delivering key note speeches in the UK and Asia.