Why Charlie?
Charlie doesn't just teach leadership. He's built and run businesses himself, so his coaching combines professional rigour with the perspective that comes from having actually led.
He's been an NLP practitioner since 2005 and was coached directly by Myles Downey, one of the pioneers of modern executive coaching, years before formally completing The Coach's Programme at Downey’s School of Coaching in 2016/17 - a programme accredited by the ICF and by the EMCC at Senior Practitioner level.
Alongside that, Charlie has spent more than 25 years working with senior leaders on strategy, communication, and leadership capability, and is the author of Be More Strategic, an international bestseller and shortlisted for the 2026 Business Book Awards. He's a certified Leadership Circle Profile (LCP) practitioner and has coached leaders across sectors from financial services to automotive, from global corporate executives to scale-up founders, working with individuals and full leadership teams alike.
What sets his perspective apart is where else it's been tested. Charlie's core work is with senior business leaders and teams worldwide, but the thinking behind it has been shaped by time spent in other high-performance environments too: working closely with World Cup and Olympic gold-winning teams and individuals across several sports, spending time behind the scenes at elite sporting facilities, and working alongside high performers from the military, theatre, and professional kitchens, several of whom he continues to co-facilitate with today.
Charlie challenges clients to extend what they’re capable of, and he’s tested his own limits directly: mountain summits, marathons, and triathlons. Different environments, same underlying question: what makes a team or an individual perform under real pressure? Charlie draws on all of it, alongside his own network of associates who help keep that thinking sharp and current.
