be more strategic Masterclass: WHY SMART LEADERS STRUGGLE TO BE STRATEGIC

(And what to do about it)

Most leaders are told to be more strategic. Very few are ever shown how to think, decide, and act strategically under pressure.

If you’re constantly busy, making decisions under pressure, and still expected to think long-term, prioritise clearly and lead with confidence - you’ll recognise the tension.

Most organisations don’t struggle because they lack strategy. They struggle because strategy isn’t consistently practised, especially when the pressure is on.

In this live session, Charlie Curson will show why being strategic is not about frameworks or plans, but about strategic capability - the ability to think clearly, decide well, and act deliberately in real-world conditions.

You’ll be introduced to a simple four-level model of strategic mastery, along with 12 essential practices that improve decision quality, strengthen alignment, and help leaders operate more effectively in complex and uncertain environments.

These are not abstract ideas or theory - they are the practical behaviours high-performing leaders and teams rely on every day.

REGISTER NOW - FREE LIVE MASTERCLASS (Places are free but limited)

Monday April 13, 2026 16:00-17:00 BST
Tuesday April 14, 2026 10:00-11:00 BST

If you want to stop reacting and start thinking more strategically, this session will show you where to begin.

In this LIVE session you WIll DISCOVER:

Why high-performing organisations still feel reactive despite a clear strategy

What happens to thinking and decisions under pressure

The four levels that separate reactive teams from those with clarity and intent

The capability most leaders are expected to have but rarely taught

Practical ways to improve how you think, decide and act immediately

Drawing on more than 25 years of experience as a strategic adviser, leadership coach and facilitator, Charlie shares a practical, grounded approach to becoming more strategic.

Your HOST charlie curson

I’m a strategic advisor, investor, facilitator and accredited leadership coach, and founder of Mandarin. For over 25 years, I’ve worked with more than 250 organisations across 30+ industries, par tnering with global brands including VISA, McDonald’s, Unilever, Experian, Volkswagen Group, L’Oréal and Barclays, as well as ambitious scale-ups and SMEs. My work sits at the intersection of strategy, leadership and performance - helping organisations design bold direction, build strategic capability, and turn positive intent into sustained impact.

My career began in engineering and continued through top-tier consulting, where I developed a deep appreciation for rigorous thinking, systems and execution. I later found my calling working in small, world-class teams helping organisations of all shapes and sizes navigate uncertainty, make better decisions, and move forward with more confidence and a clear strategy. A pattern started to emerge: leaders would say one of two things: “This new direction makes good sense but it’s terrifying. Can you help lead us through it?” or “Can you teach our team to think like this?”

Those questions have shaped the last 15 years of my work. I’ve since coached and worked with thousands of leaders and teams globally to strengthen how they think, decide and lead – not just in the boardroom, but day to day. I believe strategic thinking is a human capability, not an elite discipline reserved for senior executives or business schools. When leaders at every level develop this capability, teams and organisations move faster, collaborate better, and perform more consistently under pressure.

I’m known for blending robust research with real-world application, integrating evidence-based models with practical tools leaders can actually use. At the heart of my work is a simple belief: being strategic is not just a skillset, it’s a mindset. I challenge assumptions, create clarity, and help leaders translate insight into action. Whether coaching one-to-one, advising leadership teams, or facilitating large-scale events and programmes, my focus is always the same: building self-awareness, strengthening judgement, unlocking creativity, and enabling decisive action with positive intent.

What readers are SAYING

See how Be More Strategic is landing with senior leaders:

If you want to lose weight, there comes a day when you need to look in the mirror and admit you’re carrying a little too much “around the middle.” Strategy is no different. If you’ve reached the point where you recognise a lack of it in your own life or business, then Charlie, through this book, steps in as coach, advisor, mentor and guide. He doesn’t just tell you what to do; he shows you how to listen, communicate and act with purpose.

Andy Yeoman
Entrepreneur, Investor and reformed reluctant strategist

If only Charlie’s book had been written fifty years ago! Where was my strategy? Professionally and personally? Like most people in those days, I fear we just made it up as we went along. Charlie has taught thousands how to “do strategy.” And crucially his advice isn’t about theories and visions. It’s practical and aimed at you and me, not just at “top people.” Try Chapter Four on being a good listener, that rarity in public and private life. I recommend it. Yes, a book to change your life.

David Davies OBE
Broadcaster, BBC Journalist, former Executive Director of The FA, Government Advisor on Sport and Media.

This book brilliantly breaks down the mythical mindset of being strategic into simple, practical, steps. It combines rigorous theory and inspiring stories with humorous insights and real-world advice, from 80/20 decision making to unlocking creativity by going for a walk. A must-read for anyone who’s ever been told to be more strategic but has no idea where to start.

John Sills
Author of The Human Experience; Managing Partner of The Foundation

Be More Strategic is a gem. It makes strategy accessible and attainable for everyone. It is a practical guide that demystifies and neatly knits together the multiple facets of useful strategy. The anecdotes and references make it an enjoyable read too. Enjoy.

James Alexander MBE
Co-founder and former Executive Director of Zopa; Strategy Director at Egg; Chair of Finance Earth, Agricarbon and Suffolk Wildlife Trust; Trustee of RSPB

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