be more strategic Masterclass:

WHY SMART LEADERS STRUGGLE TO BE STRATEGIC (And what to do about it)

Most leaders are told to be more strategic. Very few are ever shown how to think, decide, and act strategically under pressure.

If you’re constantly busy, making decisions under pressure, and still expected to think long-term, prioritise clearly and lead with confidence - you’ll recognise the tension.

Most organisations don’t struggle because they lack strategy. They struggle because strategy isn’t consistently practised, especially when the pressure is on.

In this session, Charlie Curson will show why being strategic is not about frameworks or plans, but about strategic capability - the ability to think clearly, decide well, and act deliberately in real-world conditions.

You’ll be introduced to a simple four-level model of strategic mastery, along with 12 essential practices that improve decision quality, strengthen alignment, and help leaders operate more effectively in complex and uncertain environments.

These are not abstract ideas or theory - they are the practical behaviours high-performing leaders and teams rely on every day.

Escape the reactive cycle and build the STRATEGIC CAPABILITIES to think ahead, influence outcomes, and make smarter decisions.

If you want to stop reacting and start thinking more strategically, this session will show you where to begin.

WATCH NOW ON-DEMAND

In this session you WIll DISCOVER:

Why high-performing organisations still feel reactive despite a clear strategy

What happens to thinking and decisions under pressure

The four levels that separate reactive teams from those with clarity and intent

The capability most leaders are expected to have but rarely taught

Practical ways to improve how you think, decide and act immediately

Drawing on more than 25 years of experience as a strategic adviser, leadership coach and facilitator, Charlie shares a practical, grounded approach to becoming more strategic.

Your HOST charlie curson

I’m a strategic advisor, investor, facilitator and accredited leadership coach, and founder of Mandarin. For over 25 years, I’ve worked with more than 250 organisations across 30+ industries, par tnering with global brands including VISA, McDonald’s, Unilever, Experian, Volkswagen Group, L’Oréal and Barclays, as well as ambitious scale-ups and SMEs. My work sits at the intersection of strategy, leadership and performance - helping organisations design bold direction, build strategic capability, and turn positive intent into sustained impact.

My career began in engineering and continued through top-tier consulting, where I developed a deep appreciation for rigorous thinking, systems and execution. I later found my calling working in small, world-class teams helping organisations of all shapes and sizes navigate uncertainty, make better decisions, and move forward with more confidence and a clear strategy. A pattern started to emerge: leaders would say one of two things: “This new direction makes good sense but it’s terrifying. Can you help lead us through it?” or “Can you teach our team to think like this?”

Those questions have shaped the last 15 years of my work. I’ve since coached and worked with thousands of leaders and teams globally to strengthen how they think, decide and lead – not just in the boardroom, but day to day. I believe strategic thinking is a human capability, not an elite discipline reserved for senior executives or business schools. When leaders at every level develop this capability, teams and organisations move faster, collaborate better, and perform more consistently under pressure.

I’m known for blending robust research with real-world application, integrating evidence-based models with practical tools leaders can actually use. At the heart of my work is a simple belief: being strategic is not just a skillset, it’s a mindset. I challenge assumptions, create clarity, and help leaders translate insight into action. Whether coaching one-to-one, advising leadership teams, or facilitating large-scale events and programmes, my focus is always the same: building self-awareness, strengthening judgement, unlocking creativity, and enabling decisive action with positive intent.

Customer testimonials

Don’t just take our word for it. See what our clients have to say:

Charlie has been an amazing help over the years and has supported us through our ‘storming and forming’, through to defining and refining our strategy whilst also coaching the leadership team, individually and collectively. He brings a humility, intelligence, and energy to the room that brings out the very best.

Andy Yeoman
Founder & CEO - Concirrus

Charlie isn’t just a trainer. He helps build tomorrow’s leaders – people with the critical thinking to implement bold strategies and lead with real influence.

Natalia Smoktunowicz
Global Head of Learning - Fujitsu

With Charlie's wide experience and varied techniques, he brings the appropriate structure and methodology to each strategic requirement which is always fruitful and engaging.

Nina Jones
Director of Customer and Partner Experience - Microsoft

What Charlie helped us achieve is something I am 100% behind. And more importantly, my team are 100% bought in.

James Coe
Director - L’Oreal UK&I

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