How strategic is your organisation, really?

It’s not about knowing strategy.
It’s about being strategic.

Most organisations don’t struggle because they lack strategy. They struggle because strategy isn’t consistently practised.

Answer 20 questions, in less than 3 minutes you'll get your Strategic Capability Score, plus instant insight into areas you excel and those that represent the biggest opportunity for you.

What you'll discover:

How clearly your strategic direction is understood

Whether leaders prioritise long-term advantage

Where decision discipline is breaking down

Whether teams interpret strategy consistently

The capability gaps limiting strategic impact

take the STRATEGIC capability assessment

Answer 20 questions

Takes 3 minutes

Get personalised instant insights

This short diagnostic is built around Charlie Curson's Be More Strategic framework and the SHIFT™ methodology. The Strategic Capability Assessment is calibrated against a benchmark developed by Charlie through his 25+ years of advisory experience, working with 250+ organisations, across 30+ industries, and 1000’s leaders, helping to supercharge personal and organisational performance.

charlie curson:
creator of
be more strategic

I’m a strategic advisor, investor, facilitator and accredited leadership coach, and founder of Mandarin. With over 25 years’ experience, I’ve worked with more than 250 organisations across 30+ industries – from global brands including VISA, McDonald’s, Unilever, Experian, Volkswagen Group, L’Oréal and Barclays, to fast-growing scale-ups and SMEs.

My work focuses on helping leaders and teams navigate uncertainty, strengthen strategic thinking, and turn clarity into decisive action. With a background in engineering and top-tier consulting, I bring a structured, evidence-based approach, blending rigorous thinking with practical tools leaders can use in the real world.I’m known for challenging assumptions, building strategic capability, and helping organisations move from good intent to real momentum.

Whether coaching leaders one-to-one, advising leadership teams, or facilitating large-scale strategy and leadership workshops and programmes, my goal is always the same: to help people think better, lead more consciously, and create meaningful impact.

I’m the international best-selling author of Be More Strategic: 12 Essential Practices to Build the Life and Career You Want and am a featured contributor to leading global publications including Forbes, Fast Company, Entrepreneur and People Management (CIPD).

REAL LEADERS. REAL RESULTS.

You feel the difference. So does your team:

Charlie has been an amazing help over the years and has supported us through our‘storming and forming’, through to defining and refining our strategy whilst also coaching the leadership team, individually and collectively. He brings a humility, intelligence, and energy to the room that brings out the very best.

Andrew Yeoman
Founder & CEO, Concirrus

With Charlie's wide experience and varied techniques, he brings the appropriate structure and methodology to each strategic requirement which is always fruitful and engaging

Nina Jones
Director of Customer and Partner Experience - Microsoft

Charlie's style was the perfect fit for this team; his business background and experience working with Senior Leaders made the team instantly trust and engage.

Aimee Westlake
‍Head of HR Operations and Physical Distribution - L'Oreal

Charlie isn’t just a trainer. He helps build tomorrow’s brightest leaders — leaders with the critical thinking to implement bold, inclusive strategies and lead with influence and impact. Charlie takes strategy to the next level and brings everyone with him - as all good leaders should.

Natalia Smoktunowicz
‍Global Head of Learning, Fujitsu

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